By Erin Hartwig The Hoffman Agency, San Jose A PR pro’s toolkit is the equivalent of Mary Poppins’ bag: something for everything and everyone. Whether it’s finding a relevant influencer on Twitter, measuring the SEO ranking of a search term or simply trying to find a reporter’s email address, chances are there’s an app tool…
By Alaric NgThe Hoffman Agency, Hong Kong I remember having just returned from my six-month student exchange program in the United States to Singapore. Severely jetlagged and still adjusting back to the humid tropical climate from the bitter cold of the Midwest, I had only four days to unpack and pack before I was off…
Photo Credit: schnappischnap via Compfight cc By Jacqueline Velasco The Hoffman Agency, San Jose To those of us working in public relations, it’s no surprise why the PR profession always makes the list of top most stressful jobs every year. While those not in the industry do not understand why this is so — we…
Photo Credit: B Tal via Compfight cc By Patrick DornThe Hoffman Agency, San Jose 78 … Yes, 78. That is how many days we have until pitchers and catchers report to Spring Training. It has been less than a month since the last out of the World Series was recorded, and I find myself already…
Photo Credit: Genista via Compfight cc By Thomas Glucksmann-Smith and Ella Wong The Hoffman Agency, Hong Kong No matter what news source you’ve been reading, chances are you’ve seen articles about Asia’s rising economies, corporate powerhouses, technological innovations and global cultural influence. There is no doubt that we are living in the “Asian Century.” So…
By: Michelle FavaloraThe Hoffman Agency, San Jose I have a love-hate relationship with the hit show “Scandal,” mainly because I love to hate the show. I just don’t always see eye-to-eye with the main character, Olivia Pope. While there are quite a few different — albeit dramatic — plot lines in the show, I want…
