By Emily Scher The Hoffman Agency, San Jose When we young college grads and professionals first enter the workforce, we take in all the help we can get. When I first joined The Hoffman Agency, I was determined to pick anyone and everyone’s brains, from “Do I bring my own laptop?” to “How should I…
By Melissa Lewelling The Hoffman Agency, San Jose “Choose wisely, because the rest of your professional life hangs on this one decision …” is not what I heard when choosing my major for college. In fact, the adults in my life were so insistent that I would change my major at least twice, they almost…
By Samantha Baey The Hoffman Agency Walking past McDonald’s every day on my way to work usually does not elicit any response from my placid morning self. But, on one particular morning, with the brightly lit capital M sign reflecting back at me, I couldn’t help but wonder what is it about this fast food…
By Michelle Favalora The Hoffman Agency No matter what industry you’re in, it’s important to develop your personal brand as a professional. A strong personal brand establishes credibility in your field, gets the right people noticing your company and helps others in your field find you. What’s more, it doesn’t take a lot of effort…
By Emily Scher The Hoffman Agency My name is Emily, and I am an introvert. I know, an introvert working in public relations. It sounds like a paradox, right? We generally expect public relations professionals to be outgoing and loquacious — and most of all, excellent communicators. But, who says introverts are poor communicators? In…
By Lauren Ho The Hoffman Agency, San Jose Culture is quickly becoming one of the hottest buzzwords in today’s business world. More and more people are beginning to recognize the importance of company culture, and the impact that it has on employee retention. And when you’re in the heart of Silicon Valley, surrounded by the…
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