Cross-posted from Ishmael’s Corner By Lou Hoffman Several years ago we interviewed 65 sales people at major computer retailers (Best Buy, Fry’s, etc.) asking the key question, “What third-party sources do you depend on for information to help you in your day-to-day job?” They could answer with as many sources as they liked. This way,…
By Kelly Stone The Hoffman Agency, Portland-Vancouver When we spend hours developing what we believe is a unique, relevant story angle, our bosses and clients expect regular pitching updates. When we do not generate many responses from reporters, or the replies are a quick, “No thanks,” we are encouraged to understand why. This is often…
By Cori Hays The Hoffman Agency, Portland-Vancouver Let’s face it — most people don’t really know what public relations is. They have some abstract idea of what we do, but when it comes to the specifics, they’re lost. The general public isn’t alone. Confusion persists even among communications students. After several PR and communications internships,…
By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling stories. When scientists proved that the human brain is wired for stories, they made an important point. While the use of “storytelling” in business communication has been widely discussed and…
By Low Sieu Ping The Hoffman Agency, Singapore Writing this might mean that I’m contributing to the gamut of SG50 articles, and allowing conversations of “simi sai also SG50” to happen. But, it is a thought that I had to express. Personally, I am excited to celebrate the nation’s 50 years of remarkable progress and going…
Cross-posted from Ishmael’s Corner By Lou Hoffman Let’s explore visual storytelling. While the vast majority of PR folks struggle to bring a visual dimension to communications, there’s a design technique that plays to our strength. What I call “word visuals” come in three flavors: Clever words that stand on their own: The words, sometimes in…
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