…than stories about homelessness and healthcare.” PR Upshot: Story pitches with an entertainment dimension increase the probability for success. This doesn’t mean you need industrial-grade humor a la Conan O’Brien….
By Lauren Lee, Account Manager, Hoffman Hong Kong Ten years ago, the thought of vacationing in a stranger’s empty home was unthinkable, and downright strange. And yet, Airbnb has now…
…studying multimedia journalism and I had returned home from university campus following all my classes being moved online. On top of studying, I used this time to direct my attention…
…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…
…into the second category as they leverage transferable skills from their past experiences to become well-rounded B2B tech PR professionals. This is part two of our exclusive blog series showcasing…
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