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Branding & Design

Services Branding & Design The weight ♎ that tech companies give to branding and design is inconsistent, to say the least. At one end of the spectrum you have the…

Employer Branding and Recruitment Marketing

Services Employer Branding & Recruitment Marketing Stop appealing to everyone. Build a differentiated employer brand that’s anchored on exceptional employee and candidate experiences. Irrespective of macroeconomic factors, the battle for…

Employee Communications

Services Employee Communications People are your organization’s greatest asset. Showing them you care ❥ inspires them to do their best work. But how do you achieve this? By creating an…

Hoffman Korea Found a New Place to Call Home

By Minsun Choi The Hoffman Agency Korea I have to admit that we didn’t think moving to a new office was going to be hard at first. Frankly, we were…

Dingers, Jacks and Taters: In Defense of Baseball Clichés

…encouraging reporters to avoid clichés in sports. Referring to home runs as either a home run or a homer makes sense and helps keep articles consistent. But, isn’t it a…