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The Art of the First-person Essay: Part I

…it on the company blog, via video or even in a post on social media. But what about individuals? In arenas such as politics, sports and business, an individual can…

Reflections on My Life at Hoffman

…a blog post, and not a novel. So, to Lou Hoffman, and the agency — Congratulations! It’s been two amazing decades, and I’ve been privileged to be part of an…

Hoffman Agency pictures from APAC

The New Journalism: What the Media Industry Evolution Means for PR Pros

…is PR. Yet the business models have changed, sparking a digital Darwinism, where only the properties that can attract and monetize readers will survive. Today’s media and blogging properties are…

Changes ahead in Journalism

How Companies Can Super-charge Their SEO Strategies in 2015

…down the road that you will need to know. Second, get industry updates through media outlets/blogs. Just to name a couple — The MOZ blog and Search Engine Land’s SEO…

The Internet Never Forgets:

…empty spaces located underneath apartment buildings in Singapore. Her posts quickly gained eyeballs, and someone did a screen capture of the post and sent it to her employer (NTUC Union),…

Amy Cheong screenshot - final

Social Media #Fail

Mishaps and Blunders from Around the World By Czarina Cabuyadao The Hoffman Agency Singapore My personal rule on any of my social media sites: do not post anything you will…

Gottfried tweet