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Using Storytelling to Revitalize the Local Economy: Japan’s Kumamon Craze

…to provide information that might lead to Kumamon’s whereabouts. Witnesses were encouraged to share photos of Kumamon-sightings via SMS, and “Missing Persons” posters were placed all over the region. In…

Storytelling_Meets_Media_Strategy

Target Misses the Target in Responding to Massive Security Breach

…right.     Update: Target has since resolved its technical mishaps and has posted a page including a video response from Gregg Steinhafel, Target President and CEO. You can view…

Target credit card crisis communication

To Dump or not to Dump, That is The Question

…more in-depth look at the history and analytics behind the challenge, plus a few thoughts on its success, check out this post by Isabelle Lim out of Hoffman’s Singapore office….

When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…

How to Make Your Infographics Take Off in the New Year

…So make contact with new worlds in 2015! Do it with better infographics. Side note: If you’re interested in more information, PR Newswire also created a helpful post on infographics….

Marshawn Lynch’s Winning “Unfriendly” Media Strategy

…and a myriad of other entertaining deflections. Lynch’s media strategy has become so notorious that many mainstream publications, like the Wall Street Journal, Daily Mail, The Atlantic, The Washington Post,…