By Megan Bauer The Hoffman Agency, Vancouver “Honor the small wins.” – Lou Hoffman, 2014 Communicators Conference The 2014 Communicators Conference in Portland brought together public relations professionals from all fields ranging from nonprofit and government to consumer and tech. What tied this diverse group together is something that each of us experience every day:…
By Michelle Favalora The Hoffman Agency, San Jose Recently, my family and I went on a vacation to Florida where we enjoyed some time at the beach and Disney World. One of my favorite memories – and communications lessons – was a Jet Ski excursion through the Everglades. Before we embarked on the tour, our…
By Michelle Favalora The Hoffman Agency, San Jose We know that communication means more than just the words we say and the stories we share. Communication happens on a visual level too (hence, the move toward visual storytelling in PR). So in honor of Valentine’s Day, we thought we’d take a look at the different…
By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit. With the ink still wet on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand. Between volunteer shifts, I was able to…
By Esha Lotey The Hoffman Agency, London Nelson Mandela is the poster child for passionate communication. I recently read an article posted on LinkedIn, which cleverly and succinctly examines how Nelson Mandela became known as a genius communicator. This is particularly apparent throughout his political career and during the numerous challenges he faced when securing…
By Satoko Tanaka The Hoffman Agency, Japan In Japan, you can easily find Yuruchara – roughly translated as “loose characters” – at most tourism sites. These are cartoon mascots that represent specific prefectures (regions) in Japan and were created to promote area tourism, delicacies and events. Now TV shows, commercials and social media play up…
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