By: Aaron Whitaker – Account Coordinator at The Hoffman Agency At The Hoffman Agency, one of the first steps we take when developing a public relations plan for our clients is to create a story and narrate it to our respective audiences. Whether they’re tech journalists, government officials or bloggers, we use the power of…
Cross-posted from Ishmael’s Corner Our U.S. offices tried an experiment this year. Straying from convention, we decided to give everyone a jump on the weekend by calling Friday at 2 p.m. “closing time” (cue the Matchbox 20 song). So how did folks spend the time? Here are some of the back stories. A Sunny…
Cross-posted from Ishmael’s Corner By Lou Hoffman Storytelling is the new “black” when it comes to business communications. To understand the plight of storytelling, consider the chart (above) put together by our crack research group using Factiva to search on the number of articles containing the word “storytelling” in general and business publications. The data…
By Kelly Stone The Hoffman Agency, Portland-Vancouver As public relations professionals and, well, human beings, we are drawn to storytelling. In PR, our job regularly consists of developing narratives based on however much or little information is offered. In our high-pressure, results-driven industry, there are, however, stories we may be developing in our heads that…
By Lauren Ho The Hoffman Agency, San Jose In today’s fast-paced, content-heavy world, you only have about 8.25 seconds to capture someone’s attention. That’s right — the average person’s attention span in 2015 is a mere 8.25 seconds. So, how do you engage an audience whose attention span is even shorter than that of a…
By Karuna Tsang The Hoffman Agency, Hong Kong Addressing the Alexander Mann Solutions’ Catalyst event, Hoffman CEO Lou Hoffman explains why HR should be telling stories. When scientists proved that the human brain is wired for stories, they made an important point. While the use of “storytelling” in business communication has been widely discussed and…
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