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Inside Hoffman

The Secret Sauce Behind Global Collaboration

To “borrow” a line, offices don’t work with each other. People work with each other. With this in mind, the Agency has taken steps in its operation and implemented several programs all in the name of helping staff members get to know their colleagues in other offices around the world. One of these programs is…

Japan snack

Building Bridges in the Year of the Dog

By Kelly Trom, Senior Account Executive After six countries, two cross-Pacific flights, 2,479 photos, 83 days and too many rounds of dim sum to count later, I’m officially back on U.S. soil. When I landed in Hong Kong this past February, I was a little apprehensive about joining an entirely new team, working with clients in…

Mulling on mentoring

By Mark Pinsent Hoffman Europe Office, General Manager I’ve been thinking about mentoring recently. Not thinking about doing it, as I already do (back to that in a second) but just about mentoring as a thing, and how useful it is, for both the mentee and the mentor. I count myself very lucky to be considered a…

Mentorship

Expansion in the China World Building Sets the Stage for Hoffman China in 2018

By Jason Cao  Hoffman China General Manager Running out of office space is a good problem to have since it reflects a growing enterprise. Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our…

Building bridges across and beyond the Hoffman offices

By Karuna Tsang, Associate Account Director “Welcome to San Francisco. The local time is 10:45 p.m. …” announced the captain. Finally, after a 12-hour flight, I arrived in the United States. It had been a while since I visited the U.S., and what excited me the most was that I would be working in our…

Changes in Europe From a Position of Strength

The Hoffman Agency Hires Mark Pinsent to Lead European Operation LONDON, 22 February 2017 — The Hoffman Agency today announced that Mark Pinsent has taken on the role of European managing director. Previously, Pinsent served as managing director of the London operation of digital marketing consultancy Metia. Mike Sottak, who previously spearheaded Hoffman’s European team,…

Mark Pinsent- Hoffman Agency