From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China’s New Semiconductor Reality
Learn how to navigate China’s complex semiconductor landscape
Global
How to Speak Tech Like a Local in Indonesia
10 ways to keep pace in a fast-moving, regulation-shifting global market, as discussed in a recent workshop in Jakarta, Indonesia.
Navigating the Shifting Sands: APAC Trade in the Face of Looming US Tariffs
The Hoffman Agency shares communication strategies to navigate APAC trade in the face of looming US Tariffs.
Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape
The Hoffman Agency’s guide to reputation management in a politically charged climate influenced by the US-China trade.
The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup
The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…
Global Maps, Local Gaps: The Truth About Multimarket Success
Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.
