Navigating the Shifting Sands: APAC Trade in the Face of Looming US Tariffs
The Hoffman Agency shares communication strategies to navigate APAC trade in the face of looming US Tariffs.
Global
Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape
The Hoffman Agency’s guide to reputation management in a politically charged climate influenced by the US-China trade.
The Hoffman Agency, an Independent Communications Consultancy Focused on Tech, Strengthens Global Proposition with the Acquisition of CCGroup
The Hoffman Agency announced today that it has acquired the CCGroup, a PR-led marketing firm focused on the tech sector and based in London. “With the addition of CCGroup, we go from ‘small but mighty’ in London to a ‘force of nature,’” said Lou Hoffman, CEO of The Hoffman Agency, who added that the two…
Global Maps, Local Gaps: The Truth About Multimarket Success
Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.
The Future Is Collective: A New Mindset for Multimarket Campaigns
Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.
Southeast Asian Tech Must Perform a Delicate Balancing Act in Trump 2.0 Era
Southeast Asia plays an increasingly significant role on the global stage. Home to some of the world’s fastest-growing economies, it is a hub for manufacturing and supply chain diversification as companies seek alternatives to China. Industries such as electronics, semiconductors, automotive production, and electric vehicles are thriving. However, all eyes are on the return of…
