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Global

Partners or Bystanders? MNCs Must Rethink Their Role in Korea Amid National Drive for AI Sovereignty

Dr Kelly Kwon reveals how to navigate Korea’s fast-moving tech ecosystem as it charts its course towards AI sovereignty.

Minister Bae Kyung-hoon

The Multimodal Communication Imperative: A Time-Sensitive Opportunity

Explore how AI hardware accelerates buyer journeys, reshaping the AIDA model into a multimodal marketing funnel driven by speed, behavior shifts, and discovery.

AIDA vs Multimodal Funnel

From Global Prestige to Local Teamplay: Rewiring Comms Strategy for China’s New Semiconductor Reality

Learn how to navigate China’s complex semiconductor landscape

china Communications agency

How to Speak Tech Like a Local in Indonesia

10 ways to keep pace in a fast-moving, regulation-shifting global market, as discussed in a recent workshop in Jakarta, Indonesia.

Global Communications Agency

Navigating the Shifting Sands: APAC Trade in the Face of Looming US Tariffs

The Hoffman Agency shares communication strategies to navigate APAC trade in the face of looming US Tariffs.

Global Communication Agency

Navigating the Global Minefield: Reputation Management in the New Global Trade Landscape

The Hoffman Agency’s guide to reputation management in a politically charged climate influenced by the US-China trade.

Global Communication Agency