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Global

Striking the Work-and-Wanderlust Balance in Asia #BuildingBridges2023

Mike shares his first-hand experience with our Building Bridges program, highlighting his enriching cultural deep dives in Singapore and Taiwan.

Man in bright blue and red shirt standing in front of cable car and scenic overlook.

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

The chaotic rollout of X (formerly Twitter) is a stark reminder of the importance of strategic rebranding with a strong communication strategy.

Photo of X logo atop a building.

Key Takeaways from Our Visit with The Hoffman Agency Europe Team in London

University of Oregon students in a global communications study abroad program visit Hoffman Europe, discussing storytelling & client satisfaction in tech PR.

University of Oregon students visit Hoffman Agency Europe

“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

After 29 days in Hoffman’s Japan office, Senior Account Manager Laura returns to Singapore and reflects on the key PR & cultural differences.

The Hoffman Agency staff at Mount Fuji

Tackling Armies-of-One

Chris Owen, Director of Hoffman Europe, explores how collaboration and consideration can help teams weather the challenges of remote work.

chess board