B2B and B2C comms: 6 trends for 2024 from PR experts in the agency world
The Hoffman Agency’s German team takes a look into the future of communications and presents six predictions for the way brands will engage with their audiences in 2024.
Global
MNCs Must Find Their Place in the Asian Tech Revolution
Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.
The OpenAI Saga – Or How to Create Your Own Crisis
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.
Where does the UK media’s interest in semiconductors lie?
Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.
When looking to build resilience, first get your employer branding story straight
Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.
Visiting Hoffman in China — a global agency, locally relevant
Mike shares the second update from his Building Bridges program experience, this time detailing his experiences with China’s culture and media
