Just how connected are social media and word-of-mouth? How well do you know your “AP Stylebook”? Can your waiter teach you a thing or two about personal marketing? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Is the “AP Stylebook” your best friend or worst nightmare? Either way, as…
By Cori Hays The Hoffman Agency, Portland-Vancouver It’s no secret that Chipotle has been in crisis mode for the past few months. Since December, there have been more than 50 cases of E. coli linked to Chipotle restaurants across the United States. The company’s stock fell, the CDC launched its investigation and things weren’t looking…
Can you define the buzzword “gamification”? Is it possible for Chipotle to successfully rebuild its brand? Did you survive the Great Twitter Outage of 2016? Check out the Hoffman team’s favorite PR blog posts and articles from this week. Public relations professionals love their trusty infographics to make any piece of content stand out. PR…
By Michelle Favalora The Hoffman Agency, San Jose Do you hear that? It’s the sound of PR hopefuls around the globe dusting off their resumes and pencil skirts as they start to prepare for what I like to call “job interview season.” Graduation is quickly approaching, and for many college seniors, that means getting serious…
Is the newest social media platform as delicious as it sounds? Does the official PR definition need a spruce up? What’s the best way to tweet that hard-to-reach reporter? Check out the Hoffman team’s favorite PR blog posts and articles from this week: When you hear the word “peach,” do you think fruit or social…
By Bridget Kow The Hoffman Agency, China (Shanghai) A valuable tool in any communications professional’s arsenal is his or her ability to read and analyze media coverage, turning news articles into usable intelligence. That includes preparing reports to determine what is being said — positive or negative — about the company, its brand or an…
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