January 2016 | Page 2 of 2 | The Hoffman Agency

Month: January 2016

This Week in PR: January 8, 2016

Want to avoid being the next major #PRFail? Interested in tapping into the power of Reddit? Trying to reach Generation Z? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Working with a small budget doesn’t have to mean small results. Most PR professionals that work at an agency have…

January 8, 2016

Contrast, a Poor Man’s Failure in PR Storytelling

Cross-posted from Ishmael’s Corner By Lou Hoffman Look at the construction of any major feature story in Fortune, Bloomberg Businessweek, The Atlantic, Wired, take your pick. What element is likely to underscore the narrative? Here’s a hint. It starts with an “F.” Failure (if you guessed frickinmess, you were in the ballpark). Something going terribly…

January 7, 2016