By Terence Nip The Hoffman Agency, Hong Kong “Polar Vortex” has definitely become one of the biggest social media buzzwords of 2014 thus far. When North America was first paralyzed by the deep freeze, millions gave up braving the cold for school or work, thousands of flights were cancelled, and many were rushed to emergency…
By Luica Mak The Hoffman Agency, London As Mobile World Congress (MWC) is fast approaching, we have received many requests from both existing and prospective clients about specific campaigns to maximise their PR efforts at one of the biggest technology shows in the world. Here are some little things I’ve learned from previous years that…
By Michelle Favalora The Hoffman Agency, San Jose We know that communication means more than just the words we say and the stories we share. Communication happens on a visual level too (hence, the move toward visual storytelling in PR). So in honor of Valentine’s Day, we thought we’d take a look at the different…
By Katie Oxenford The Hoffman Agency, San Jose The Super Bowl is one of social media’s favorite sporting events. And love ’em or hate ’em, the Seahawks are scoring points left and right. Seahawks do not only take the prize for having the loudest fans in the stadium, but also online. According to a recent…
By Michelle Favalora The Hoffman Agency, San Jose Last week, I had the privilege of volunteering for Day 1 of The Holmes Report In2 Summit. With the ink still wet on my “PR professional” nametag, it was thrilling to witness communication bigwigs commenting on industry trends firsthand. Between volunteer shifts, I was able to…
By Jacqueline Velasco The Hoffman Agency, San Jose Today I had two interactions with colleagues that began with their asking how my day was and vice versa. A quick 30-second conversation then led into asking for a favor on locating some data and looking over a document. Would those favors have been taken care…
