By Callie Gisler The Hoffman Agency, Portland-Vancouver Whether it’s hunting down feature images for a blog post or finding visuals to add to social media posts, finding quality images online that are both free and available for use can be a challenge. Stock images can get expensive (and cheesy) very quick, especially if you don’t…
By Sara Staffaroni The Hoffman Agency, San Jose A few months ago my brother went to Puerto Rico with his wife for a romantic getaway. Coming from an animal-loving family, it was no surprise to us when he called us to say that they were adopting a homeless dog they met at the beach. Her…
By Toby YuThe Hoffman Agency The Hoffman Agency’s China and South Korea teams initiated a cross-market PR campaign for XYZprinting, a leading global 3D printing player. The goal was to successfully build the company’s markets through launching a “Colorful Printing, Creative Life” campaign around the world’s first all-in-one personal 3D printer plus scanner: the da…
Photo Credit: vladdythephotogeek via Compfight cc By Amanda MargozziThe Hoffman Agency, San Jose “Where are you working nowadays?” That’s the first question I am typically asked when I am at a party with family or friends I haven’t seen in a while. When I find myself in this particular circumstance (and as a recent college…
By Jacqueline Meyler The Hoffman Agency, Canada Let’s back up a couple of years to when I was completing my undergrad degree. College life was the good life. Go to class, study and repeat — maybe throw in a couple of party nights. Bland, but comfortably predictable. However, while college presented many attractive qualities, it…
Photo Credit: Daniel Kulinski via Compfight cc By Katie BouwkampThe Hoffman Agency Occasionally, there’s a powerful story to tell, but little to no “news” value to back it up. Surveys provide an excellent, and often underutilized, tool for creating compelling content and news when none exists. Here are my five tips for creating stellar surveys…
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