By Adele Soh The Hoffman Agency, Singapore My greatest achievement in 2014 was completing my first-ever half marathon. Running never came easy to me, especially in my formal schooling years where annual physical tests were mandatory. Yes, the seemingly short 2.4km run used to be my biggest nemesis. As I reflect on my 21km run,…
By Amanda Margozzi The Hoffman Agency, San Jose A self-proclaimed “small town girl” (I live in the 30,000-person suburb of Morgan Hill, after all), I found that my recent summer vacation to New York City was nothing less than extraordinary. Who knew that 8.5 million people could fit into just over 300 square miles? And…
By Kelly Brokaw The Hoffman Agency, San Jose It’s that time of year again – graduation season is in full swing. Across the country, schools book big name celebrities, businessmen, businesswomen, philanthropists and politicians for commencement addresses. While some of this year’s speeches were emotional or comical, many were bursting with inspiring life and career…
By Shingo Nomura The Hoffman Agency The Washington Post’s recent article, “Why the PR industry is Sucking Up Pulitzer Winners,” published on April 20, caught my eye. The article discusses two Pulitzer winners who left their mid-sized regional newspapers to pursue careers in PR. It also points out that financial restraints have forced many local…
By Sara Staffaroni The Hoffman Agency, San Jose According to a new study from UC Berkeley and California State University, East Bay, there are distinctive personality traits between people who identify themselves as a “cat person,” or a “dog person.” The study found that 38 percent of people consider themselves more as “dog people,”…
By Byung Yoon Kim The Hoffman Agency Korea During my time at The Hoffman Agency, I have had opportunities to develop a diverse expertise in communications, from message development and social media communications to designing strategic plans. Today, I’d like to share a few easy tips on improving the quality of your blog content, based…
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