Global Maps, Local Gaps: The Truth About Multimarket Success
Hoffman’s Chief Global Officer Caroline Hsu shares why larger global footprints don’t always lead to more effective multimarket marcomms.
In the Experience Age, Entertainment Applies to Tech and B2B Brands as Much as Everyone Else.
The Hoffman Agency recaps this year’s Consumer Electronics Show (CES) in Las Vegas, NV.
A Crash Course on My Hoffman Internship
Maiya Nishime reveals three lessons learned as a Public Relations Intern at the Hoffman Agency.
Signing (H)off: My Final Days as an Intern at The Hoffman Agency
Taylor Yamada describes her experience and lessons learned as a Public Relations Intern at the Hoffman Agency.
The Future Is Collective: A New Mindset for Multimarket Campaigns
Chief Global Officer Caroline Hsu dives into the future of global communications and how the global agency landscape has evolved.
Hoffman Welcomes Margaret Carpo as New Senior Vice President to Lead Enterprise and Deep Tech Practice
Silicon Valley, CA – February 3, 2025 – The Hoffman Agency, a global communications consultancy, today announced the appointment of Margaret Carpo as Senior Vice President, where she will spearhead the expansion of the enterprise and deep tech practice based out of Hoffman’s San Jose headquarters. With nearly two decades of experience in public relations…
