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From Family Computer to Tech PR: My Journey to The Hoffman Agency

Discover how PR Intern, Cashmere Booker, went from a curious kid in front of the family computer to beginning a journey in tech PR.

Hoffman Intern Cashmere Booker

The Machinery of Intelligence: How AI’s Backstage Claimed the Spotlight at Computex 2025

Find our Computex 2025 Taiwan recap, including an inside look at the infrastructure powering modern AI and our key takeaways for storytellers.

Computex 2025

From Talk to Action: The Blueprint Is Changing PR for Good 

Learn how The Blueprint, aka the gold standard of DEI in PR, helped our agency move from talking about diversity to acting on it.

Laura Kolb speaking session

Finding My Place in Tech PR

Learn more about how an internship at The Hoffman Agency offers insights into tech PR and the importance of asking questions.

PR internship at Hoffman

The Multimodal Communication Imperative: A Time-Sensitive Opportunity

Explore how AI hardware accelerates buyer journeys, reshaping the AIDA model into a multimodal marketing funnel driven by speed, behavior shifts, and discovery.

AIDA vs Multimodal Funnel

Making Sense of PR and Becoming a Teammate

Discover how a 3-month PR internship highlighted the value of asking questions and teamwork while cultivating a growth mindset.

PR internship at Hoffman