MNCs Must Find Their Place in the Asian Tech Revolution

Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.

ces 2023

From West to East Coast, All in the Name of PR

Boston PR intern Sasha Bashor describes how her internship at the Hoffman Agency inspired her to make a thrilling cross-country move.

Woman in graduation gown and cap holding a large bouquet of flowers.

The Way It Worked Out: Finding Hoffman

Boston PR intern Brooke Prunier describes her emotional and educational journey to finding her ideal internship at the Hoffman Agency.

Woman standing outdoors by trees and grass, holding a diploma.

The OpenAI Saga – Or How to Create Your Own Crisis   

Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.

Man wearing blue shirt holding a mobile phone toggled to an OpenAI launch screen.

Where does the UK media’s interest in semiconductors lie?

Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.

Green and black circuit board

When looking to build resilience, first get your employer branding story straight

Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.

Female scientist in a lab analyzing a semiconductor chip.