MNCs Must Find Their Place in the Asian Tech Revolution
Hong Kong General Manager Kevin On explores Asia’s technology industry growth ahead of CES’s first event in Asia since the pandemic.
From West to East Coast, All in the Name of PR
Boston PR intern Sasha Bashor describes how her internship at the Hoffman Agency inspired her to make a thrilling cross-country move.
The Way It Worked Out: Finding Hoffman
Boston PR intern Brooke Prunier describes her emotional and educational journey to finding her ideal internship at the Hoffman Agency.
The OpenAI Saga – Or How to Create Your Own Crisis
Our Chief Global Officer Caroline Hsu uses recent events with OpenAI as a case study to explore how critical communications planning has a pivotal impact on a company’s reputation.
Where does the UK media’s interest in semiconductors lie?
Kaif Siddiqui delves into the UK’s coverage of the semiconductor industry, highlighting how economics, politics and investment decisions each play a role.
When looking to build resilience, first get your employer branding story straight
Caroline Hsu highlights five key takeaways from moderating the Singapore Semiconductor Industry Association’s (SSIA) 55th anniversary summit.
