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IHOP in a Sticky Mess over Racy Tweet

…offended by this comment? Avoid major trigger topics: These are posts in categories that consumers are hypersensitive to, such as sexism, racism or politics. Would you feel comfortable bringing this…

This Week in PR: October 9, 2015

…the Hoffman team’s favorite PR blog posts and articles from this week: Think that fantasy football is all fun and games? PR Daily proved that wrong by reporting on an…

This Week in PR

This Week in PR: September 11th

…about public relations? Check out the Hoffman teams’ favorite PR blog posts from this week: According to PR News, the best storytellers for a company are its employees. Does your…

This Week in PR

This Week in PR: September 4th

…out of Donald Trump’s book? Check out the Hoffman teams’ favorite PR blog posts from this week: Learn how a viral hashtag inspired nine big brands to describe their jobs…

This Week in PR

The New Journalism: What the Media Industry Evolution Means for PR Pros

…to drive fresh tweets, social media posts and viral growth. Instead of becoming immersed in product speeds and feeds, journalists seek gripping narratives, conflict and drama. Give them what they…

Changes ahead in Journalism

Rules of Social Media:

…When asked why he would put sensitive posts online in the first place, he responded, “I like to express how I feel online, and that shouldn’t be a crime.” However,…

Lee_Chart1 - Rules of Social Media - Social Media Survey