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Express Yourself — Openness: The Hoffman Agency Core Values, Part 5

…a team. Nicolas Chan, Head of Digital (APAC) To me, openness means listening more than talking. I think openness matters today more than ever, especially in a world that is…

Openness graphic

90 Days Down and I’m Sticking Around: Five Secrets to Succeeding in Tech PR

…but it doesn’t always look good to a client. No matter how many posts you have to schedule on Sprout, take the time to review everything. Are the time and…

wfh dog

7 Ways You Can Help Your PR Agency Achieve Great Results

…for communicating beyond their corridors. By developing and harnessing “owned” media such as company blog posts, infographics, bylines and social media pages, you can build brand credibility and content that…

Successful PR campaigns

Responsible B2B Social Media Strategy during a Global Crisis

…webinars, etc. to reassure audiences that business is progressing Continue industry posts as a means for positively promoting innovation taking place in relevant industries With time, we know this global…

coronavirus crisis comms

Stop trying to be unique: PR needs to blend in more

…storytellers primarily. How they deliver that story — through an advert, social media or blog posts — comes second”. I think this is one of the most important takeaways for…

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

…digital images, especially in ways that were easily understood by our clients’ key stakeholders. Here are a couple visual assets he curated for our client’s social media posts: Reflecting back,…