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Responsible B2B Social Media Strategy during a Global Crisis

…joking or misleading content (such as April Fool’s Day) Stop posting evergreen content that feels less relevant during these unprecedented times Continue posting about company blogs, CSR efforts, news/press releases,…

coronavirus crisis comms

Better than Imagination: Lessons Learned from a Remote Internship

…I was tasked with drafting social media captions, media pitches, blog posts, coverage reports and more for clients in these fields. To do so in an effective manner, I first…

kyra hanson pr intern

Thank You for Answering My Endless Questions

By Aliza Bolliger, Account Coordinator Writing this final blog came a lot quicker than I thought it would. Or in other words, I can’t believe I am already nearing the…

work from home setup

“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

…and most importantly fun. I’d like to close off this blog piece with what most people must have been waiting for — vicariously living through my pictures! Here they are:…

The Hoffman Agency staff at Mount Fuji

Unconventional paths to PR: How did we all get here? (Part 1)

…to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe. Me (checked shirt) with my Text 100 team way back in in 1997….

mark pinsent