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Lessons Learned from PR in 2015

…from brands with a mix of the great decisions in between. As we venture into 2016, make sure to continue reading The Hoffman Agency blog to keep up on what’s…

Make Media Coverage Analysis Part of Your Communications Must-do List

…up-and-coming trends in the market. It would certainly take more than one blog post to analyze the full scope of Baidu’s media coverage. But taking Baidu as an example, we…

A Woof for National Dog Day.

What happens when origami intersects with National Dog Day (August 26)? Our APAC design team answers that question. http://onlinepr-blog.com/wp-content/uploads/2018/08/201808_NationalDogDay2.mp4  …

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

…Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia. I rarely use the blog as a forum to address Agency…

Happy Chinese New Year

You’ll find there’s some “snap, crackle and pop” to this year’s greeting. Remember to unmute before clicking for full effect. http://onlinepr-blog.com/wp-content/uploads/2017/01/201701_CNY_Greetings_Animation_V2-1.mp4    …

Being the T Professional, and Why It Could be the Best Thing for Your Career

If it works for Charlie Munger, then it could work for anyone. By Deborah Giam, Account Manager, The Hoffman Agency Singapore When I was tasked to write a blog for…