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Being Heard in a Crowded Room

…department realized that it could capitalize on that buzz. The team proactively created and posted a “response” video from a fictional CEO directed to the commenter (Richard) and, as a…

When Traditional Comms are Down:

…rush and is later placed elsewhere. This approach allows the company to establish contingency, and customers are not thrown off by broken links. Photo of damaged suitcase posted to an…

broken luggage

Going Wide: How Hoffman Branches Beyond Tech Communications

…of the school in our communications approach. Our first piece of coverage (in the South China Morning Post) focuses on inspirational parent governors at Kellett. The three-quarter page story clearly…

branching beyond tech communications

From Singapore to San Jose: A Look at PR across Continents

…Singapore. (You can find out how that turned out here.) And now (much to my parents’ relief) I’ve landed my first post-graduate job at Hoffman’s headquarters in San Jose. Since…

PR across continents

#Seahawks are #Winning the #SocialMedia #Superbowl

…out content that is extremely community-focused, likeable and share-worthy. Just check out this cute dog in fan gear. This post alone had 14,400 likes!   They also do an excellent…

super bowl social media