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“Kanpai” to Hoffman’s Building Bridges Program: 29 days in Japan

…and most importantly fun. I’d like to close off this blog piece with what most people must have been waiting for — vicariously living through my pictures! Here they are:…

The Hoffman Agency staff at Mount Fuji

Unconventional paths to PR: How did we all get here? (Part 1)

…to where they are now in an exclusive, blog series showcasing the diverse backgrounds of Hoffman Europe. Me (checked shirt) with my Text 100 team way back in in 1997….

mark pinsent

Hoffman Europe – Work Away Week 2022

In October, the Hoffman Europe team headed off on its annual “Work Away Week” and took a getaway to sunny Lisbon in Portugal! This was an excellent opportunity for our…

europe pr agency

Never Not Learning

…this blog won’t be about any alien apocalypse or me being author of the year. Writing … Now, that is something I have always loved to do in my free…

Susanne Kasberger

Six Steps To Make Sure Your PR Pitch Hits the Mark

…list of 200 potential reporters and bloggers that at one point or another wrote something relevant to your news. Reality check! There is no way you can effectively tailor your…

PR Pitch

Building True Media Relationships—From the Ground Up

…art of building true relationships is a bit harder. It all comes down to this: editors, reporters and bloggers are real people. They have families, friends and lives. I think…