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Keep Your Audience on Your Side: 3 Tips to Crisis Communication on Social Media

…world, at the end of the day, there are people behind those tweets and posts you’re reading. So while it’s natural to be defensive about negative comments targeted at your…

A Crisis Comms Family Affair – A Lesson in PR Emergency Preparedness

…#1 It’s launch week and your client dropped a brand new lipstick; however, one customer posted complaints on Twitter about quality issues, such as black (or moldy) specks or not…

PR Crisis Comms 1

My Encounter with the Singapore Political Process

posts on his experiences beyond today’s post. Stay tuned. – Lou My Encounter with the Singapore Political Process I was sitting in a sidewalk café on Singapore’s Orchard Road when…

Luxurious building in Singapore

Rednote: An overlooked Chinese social platform shows new promise for tech brands

…sector, Rednote acts as a search-and-discovery engine where users seek depth and practical guidance. Defining features include: Storytelling over selling: Users spend time with posts that explain. Notes can be…

Rednote

When It Comes to Social Media, Hoffman China Wins Big

…the way it is shaping global communications. In PR, we still straddle the worlds of traditional media (print and broadcast) and Web media (blogs, vlogs, Facebook, Twitter). Coming to grips…

Nip_social media in china

Talent Acquisition

…Global Officer Asia Pacific Solving Pain Points Talent Acquisition Startups Multiple Markets Building the Brand Attribute of Innovation Helping Non-tech Companies Tell Tech-led Stories The B2B Blog with Zero Traction…