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Soft Launching My PR Era

…there — especially when I was going through a major identity crisis post-grad. But after talking to someone new every day for two and a half months, whether it was…

Hoffman Internships

AllThingsD Journalists Share PR Do’s and Don’ts: Highlights from PRSA Silicon Valley

…see my post go live and I see six other things pop up in Tweetdeck posted at exactly the same time … and it’s just a variation of the same…

AllThingsD_PR Tips

“In PR, You Never Give Up”

postgraduate study at the University of Birmingham. The professor truly inspired my interest. We developed a marketing communication campaign for “Green & Black,” a UK chocolate brand. During the “campaign,”…

Why We Love Riley Curry: A Lesson in Storytelling

…at not one, but two postgame press conferences with dad Steph Curry. I can’t say I’m an expert in post-game press conferences. I usually turn the TV off right after…

The Connection Between Anecdotes and Storytelling in Business Communications

Cross-posted from Ishmael’s Corner By Lou Hoffman I am an unabashed fan of the anecdote. I’m also convinced that it’s one of the most underutilized storytelling techniques in business communications….

My Draft Picks: Top Social Media Tools

…you’re tasked with managing multiple Twitter accounts, TweetDeck is a great time-saver. Draft up all of your content at once, upload and schedule a time to post and you’re done….