Because the communications business is changing so damn fast, what worked in the past doesn’t automatically work today.
With this in mind, we’re looking for an account manager or director who has dot-connecting smarts and the guts to deviate from the status quo.
Our programs increasingly blend traditional PR with thought leadership, digital, social media and SEO — all underlined with the type of storytelling that stops the target audience.
At this point, you might be thinking —
If you Google [un-cola campaign by 7UP], you’ll understand why we call ourselves the “un-agency.”
One example —
We have never measured the performance of an account person based on billability or a billing quota. We find that if we direct our account teams with a singular mission — make a difference in our clients’ business — financial performance comes along for the ride.