We encourage you to take a dive into our scene. We don’t adhere to the conventional PR agency playbook. A couple quick examples:

Client work serves as a North Star. We have never measured job performance by billability or reaching hourly quotas (how does that help the client?). Some say we’re maniacal about client service. We’re OK with that description.

We recognize that our client contacts have a big say in the overall experience of our staff. We’re not afraid to walk away from opportunities that aren’t underpinned by mutual respect. We even created a SlideShare some time ago that guides clients on how to get the most out of us. While the graphics are a bit dated, the content is still relevant.

We are The Hoffman Agency, a global communications consultancy. PRovoke Media recently named us “2023 Global Tech Agency of the Year.”

Because the classic story arc typically doesn’t work in business communications — how often have you heard a client excitedly share a failure for use in communications — we invented our own storytelling methodology. In fact, we just came out with a book on the topic.

Read on!

We are looking to hire an Account Director with a passion for language and learning. We also value the intangibles like a sense of humor (bad puns thrive in our environment).

This role involves running accounts and client campaigns cover:

• Media relations: Drive strategy for media pitching, maintain a network of media contacts, drive signature story pitches, and host media briefings with spokespersons.
• New business: Contributed to RFPs and pitch decks, and participate in new business presentations
• Content creation: Review key content pieces (such as press releases Q&A documents, bylines), and drive development of key messages and PR plans for clients
• Reporting: Oversee and review all reporting efforts, track results against annual goals, and drive client satisfaction
• Account leadership: Make sure the trains run on a time.
• Client relations: Lead client meetings, share recommendations and feedback, and set expectations for program execution
• Mentorship/training: Serve as a direct manager to junior staff, and provide constructive feedback to help staff grow and advance in their careers.

It’s worth noting that our work increasingly integrates traditional PR services with owned and even earned media. You don’t need experience in integrated campaigns. You do need the type of intellectual curiosity that makes learning a never-ending process.