By Jeffrey Lightfoot The Hoffman Agency During my 4-month internship at The Hoffman Agency, I have come to realize that soccer and public relations bear some striking similarities. As a soccer fan and player, every day at the agency was an eye opener to the industry, but at the same time it felt familiar. Here…
By Colby Reade, APR The Hoffman Agency, Portland-Vancouver Just a few weeks ago, my wife gave birth to our first child, a beautiful little girl. Of course, this new arrival has meant that the last few months at our house have been a whirlwind of excitement, nerves and planning, planning, planning. Like most modern new…
By Neritta Low The Hoffman Agency, Singapore What is a leader? We can begin unravelling the truth — the often unspoken truth — of a leader as we dig deeper to discover what builds his character and what defines his competence. There are two sides to every coin. Let’s check out the negative side first….
By Megan Bauer The Hoffman Agency, Portland-Vancouver By now, pretty much everyone has seen the image of #TheDress that took the Internet by storm a couple weeks ago. From the moment it hit Facebook and Tumblr, a viral debate over color schemes spiraled. But many were left questioning, myself included, why the whole phenomenon was…
By Michelle Favalora The Hoffman Agency, San Jose When my family and friends ask me about PR, I usually go into a long-winded explanation that normally includes buzzwords like “relationships” and “connections.” With the onset of the Internet, we’re seeing a new pattern for how we communicate and connect with others — both platonically and…
Lessons Learned From the Decline of Abercrombie & Fitch By: Hanna Herrin The Hoffman Agency, Portland-Vancouver For clothing retailer Abercrombie & Fitch, tight graphic tees, logo-emblazoned sweatshirts, tiny shorts and colorful flip flops all create the “essence of privilege and casual luxury.” It is a stereotype Mike Jeffries — CEO until December of 2014 —…
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