Act Like a Journalist if You Want Their Attention By Stephen Burkhart The Hoffman Agency, San Jose I have encountered a number of tech companies of late that have churned through a number of PR firms in the past year. “We pay them big bucks and they don’t give us the results we expect,”…
By Katie Oxenford The Hoffman Agency, San Jose As in any industry, PR has the good, the mediocre and the downright awful. There seems to be a growing trend of journalists taking PR pitches authored by the “downright awful” and putting them on display for the world to see. Thanks to social media,…
By Giuseppina Chiaramonte and Polly Yu The Hoffman Agency, United States and Hong Kong PR pros are always dancing. We juggle media calls between pitching journalists; we draft press releases, while finalizing briefing docs. We cram all we can into a single day, all the while trying to maximize our time to the nth degree….
By Scott VanSickle The Hoffman Agency, San Jose Throughout my career, journalism and the media industry have been changing; and there is no end in sight. This industry transformation began with the emergence of the Internet, and the pace of change has steadily accelerated in the past decade. We have witnessed a stream of bankrupt…
By Kali Bean The Hoffman Agency, San Jose While nearly seven years have passed since my college graduation, I still remember my first day of senior year when it occurred to me that this was going to be my last first day of school. It was maybe a bit dramatic, but I’ve always had a thing…
By Giuseppina Chiaramonte The Hoffman Agency, San Jose Thought leadership is one of those buzzwords that gets tossed around a lot in public relations. Everybody talks about it, but what does it really mean, and what are its characteristics? To me, being a thought leader is kind of like being Socrates. You’re not just an expert…
