By Stephen Burkhart The Hoffman Agency, San Jose Target’s tagline is “Expect More, Pay Less.” But after Target’s massive security breach, the new slogan really should be: “Expect the Worst, Trust Less.” A recent article on CNBC, tells the tale about who is paying a hefty price in inconvenience: It’s the consumers who trusted Target…
By Katie Oxenford The Hoffman Agency, San Jose A large part of the success or failure of a PR program depends on the strength of the relationship between client and agency. That’s why, at The Hoffman Agency, we don’t take on a client unless we believe it has what it takes to be a successful…
By Sara Staffaroni The Hoffman Agency, San Jose It is no surprise that Italians have mastered the art of tourism, food and fashion. But when it comes to preparing for a crisis, specifically a natural disaster, Italy is in dire need of help. Let’s take a look at the 2009 L’Aquila, Italy earthquake. The shock…
By Lou Hoffman, CEO of The Hoffman Agency We’re proud of our Asia Pacific operation. Like the hare and the tortoise parable, hard work and steady successes over 17 years have put us in the winner’s circle. Still, we recognize with the communications business undergoing its version of the industrial revolution, this is no time to…
By Michelle Favalora and Giuseppina Chiaramonte The Hoffman Agency, San Jose The Council of PR Firms will be holding an event on Tuesday, November 5th called “Take Flight in Public Relations,” offering a chance for Northern California students to learn a little bit about the PR industry. Inspired by this, we’ve decided to take a…
What PR and Sales Have in Common By Makoto Shirai The Hoffman Agency, Japan During my 15-year working career, one-third of that time has been spent in the IT business and rest at a PR agency. Having spent so much time in both fields, I’ve developed a personal sense on what it takes to be…
