Fond Memories of Hoffman AP
Former Hoffman Agency executive, Paul Larson, shares her memories on the Asia Pacific expansion.
Month: March 2016
This Week in PR: March 4, 2016
Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when it comes to explaining complex ideas? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Snapchat is for more than just showing off your tasty…
The Periodic PR Agency Plea, “Help Me Help You”
Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost…
The Divide Between PR and Journalism — and How I Bridged the Gap
By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
