My Encounter with the Singapore Political Process
Ray Schuster, Founder of The Hoffman Agency Singapore, shares his view on Singapore politics and economic development.
Month: March 2016
Put a Little Pep in Your Media Relations Pitch
By Kali Bean The Hoffman Agency, Portland-Vancouver You know that feeling, when you open up your email to a new message from a big time reporter? The words “I’m interested” have actually spurred me to JUMP out of my chair. There’s no greater feeling than landing that big hit — and the satisfaction of sending…
The Chairs
Founder of The Hoffman Agency Korea, Sue Kim, shares her memories of launching the tech pr agency in Korea.
This Week in PR: March 11, 2016
Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds onto? How can communications professionals actually use virtual reality? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Unless you have been living under a…
Kindness and Gratefulness Characterize My Memories of Asia
Brian Schwartz shares his memories of The Hoffman Agency Asia Pacific.
How Forever 21 Missed the Body-positive Mark
By Cori Hays The Hoffman Agency, Portland-Vancouver In February, Forever 21 faced criticism for its new Instagram account. The clothing store giant recently launched an Instagram for it plus-size clothing line: @Forever21Plus. The account features models showcasing the company’s complete plus-size collection — everything from active wear and swimsuits to everyday clothing and sleepwear. Just weeks…
