By Kali Bean The Hoffman Agency, Portland-Vancouver You know that feeling, when you open up your email to a new message from a big time reporter? The words “I’m interested” have actually spurred me to JUMP out of my chair. There’s no greater feeling than landing that big hit — and the satisfaction of sending…
Is it time for you to do some spring cleaning at work? Do you need to bust the social media myths that your client holds onto? How can communications professionals actually use virtual reality? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Unless you have been living under a…
By Cori Hays The Hoffman Agency, Portland-Vancouver In February, Forever 21 faced criticism for its new Instagram account. The clothing store giant recently launched an Instagram for it plus-size clothing line: @Forever21Plus. The account features models showcasing the company’s complete plus-size collection — everything from active wear and swimsuits to everyday clothing and sleepwear. Just weeks…
Was the real winner of the Oscars the Girl Scouts of America? How are well-established brands really using Snapchat? Can cartoons save the day when it comes to explaining complex ideas? Check out the Hoffman team’s favorite PR blog posts and articles from this week: Snapchat is for more than just showing off your tasty…
Cross-posted from Ishmael’s Corner By Lou Hoffman Every agency person has experienced a client who adds what we’ll call “extra obstacles” to achieving success. It’s not personal (usually). Sometimes, it’s simply a byproduct of the company’s culture. I’m reminded of a client whose management required report after report to the point that the reporting cost…
By Low Sieu Ping The Hoffman Agency, Singapore At the age of 22, and into my penultimate year of University, I was all about landing THE internship that would hopefully chart my post-grad future. More specifically, I was looking forward to an internship in an advertising agency — a place where I would be churning…
March 1, 2016
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