Ever wonder how the leaders in today’s PR world end up where they are? From fishermen to past journalists, the worldwide Hoffman team brings together a very diverse set of backgrounds. Our new Q&A series was created to provide insights about our leadership—plus a few helpful real-world tidbits for the eager young professional. Read on…
By Sara Staffaroni The Hoffman Agency, San Jose I entered the “SEO realm” when I joined The Hoffman Agency — almost three years ago — and I must admit, I love it. Search engine optimization (SEO) is the perfect gig for those of us who want to combine our creativity with data-driven logic. The only…
What cardinal blogging sins are you committing? Are cats the fundraising key that you are missing? How much of a Google Analytics pro are you? Check out the Hoffman team’s favorite PR blog posts from this week: We all knew that cats hold some mystical power over the Internet, but who knew they also hold…
By Erin Hartwig The Hoffman Agency, San Jose Social media can be just as much of a science as it is an art. And despite stats showing that 88 percent of millennials regularly get news from Facebook as well other social media channels, we PR professionals are still left trying to convince current or potential…
By Michelle Favalora The Hoffman Agency, San Jose Here at Hoffman, we take our office culture very seriously. So, when it comes time to hire a new teammate, not only do we look for candidates with media and writing experience, but we also look for folks that would be a good personality fit for our…
What is native advertising and how could it affect your daily tasks? How can you leverage Snapchat and its features to promote your brand? Do you dislike Facebook’s newest options? Check out the Hoffman teams’ favorite PR blog posts from this week: Have you been wondering what trends in publishing could affect the way you…
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