Solving Pain Points
Senior executives don’t stay up at night with angst over their public profile.
But those same senior executives do worry 24 X 7 about areas such as talent acquisition and telling their innovation story. Those are pain points.
We also know from experience that the communications function experiences a specific pain point when it comes to managing programs across multiple geographies.
And startups bring their own version of a pain point to the table.
By combining PR, owned media and paid media, we can orchestrate campaigns that deliver laser focus to these areas.
The following graphic gives you a feel for these types of campaigns. The campaign’s objectives determine what channels are put in motion.