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Being Heard in a Crowded Room

By Anton Molodetskiy The Hoffman Agency, San Jose As brands and companies become more aware of the benefits of public relations (or perhaps, as more people want to become experts in social media), it is integral for agencies to understand that resting on our laurels can mean the difference between success and stagnation. The Holmes…

A Unique Approach to “Rallying the Team”

By Sara Staffaroni The Hoffman Agency, San Jose The dreaded monthly staff meeting: sitting on uncomfortable chairs as your boss rambles on about the company while you eat stale cookies offered as “treats.” Or at least, that is what most employees have to endure. Fortunately, as a new addition, I quickly learned that The Hoffman…

Hoffman Agency Staff Meeting

Why Businesses in Hong Kong Should Get Social Media-savvy

By Clara Liu The Hoffman Agency, Hong Kong As communications professionals, we’re brimming with opinions and industry insights. Typically, we might speak to marketers, PR news journals or bloggers about our take on the industry, but what about the mainstream business press? We’re always on the lookout for top-tier opportunities to demonstrate our clients’ thought…

AllThingsD Journalists Share PR Do’s and Don’ts: Highlights from PRSA Silicon Valley

By Julie Sugishita The Hoffman Agency, San Jose PRSA Silicon Valley recently held an event at Facebook headquarters featuring AllThingsD as part of its Inside the Newsroom series.  I grabbed at an opportunity to attend and gained some valuable insights into this go-to source for “All Things” Silicon Valley. If you’re looking to place your…

AllThingsD_PR Tips

Welcome to the Global Bazaar

By Stephen Burkhart The Hoffman Agency, San Jose Welcome to our new meeting place. Technically, it’s the new Hoffman Agency team blog, written by our staff around the world, from Hong Kong to London, Japan to Korea, the United States, Singapore and Berlin to Beijing and Shanghai. But we don’t really think of it as a…

PR across continents