An American Grad’s Take on her PR Internship in Singapore By Lauren Ho The Hoffman Agency Singapore As a recent college grad, believe me when I tell you that finding your place in the corporate world is an incredibly daunting task. It’s also made a thousand times more intimidating when you attempt to do so…
Using Social Tools to Ignite Company Culture By Giuseppina Chiaramonte The Hoffman Agency, San Jose I have to admit that I’m partial to small groups. I attended a small high school, then a small university, and I started my PR career in a boutique-sized firm. There’s something different about the workplace culture that one finds…
Shaping a Different Kind of Childhood By Amy Temple The Hoffman Agency, London The other day a phone book was delivered to my door, much to the confusion of my daughter. She couldn’t understand what its purpose was. “Why do we need a book of numbers?” she asked. I can’t blame her. In our house,…
A Guide to Doing Business in China By Terence Nip The Hoffman Agency, Hong Kong The “American dream” assures people that they can have a happy and successful life if they work hard enough. This gets me thinking: what is China’s answer to the American dream? Mr. Xi Jinping, the new General Secretary of the…
Hoffman Seeking PR Talent If you are a talented go-getter who likes to work in a team environment and wants a career in PR, please read on. The Hoffman Agency, a global communications consultancy based in Silicon Valley, is currently seeking an intern and an Account Coordinator to work on technology and consumer accounts….
China’s Online Shopping Fiesta By Jason Wang The Hoffman Agency, Shanghai For people interested in China’s online shopping industry, “Singles Day” (or Guanggun Jie, literally: “bare sticks holiday”) is a must-know. Conceived by Chinese college students as a version of Valentine’s Day for people without romantic partners, “Singles Day” is similar to Cyber Monday in…
