Photo Credit: Laurence & Annie via Compfight cc By Callie GislerThe Hoffman Agency, Vancouver, Wash. For us PR professionals, learning doesn’t stop after we graduate from college. Our industry is one of constant change – new technology, new tools and new trends. As the New Year approaches, we asked Hoffman team members to share their…
By Steve Burkhart The Hoffman Agency, San Jose As companies go shopping for better customer acquisition strategies for 2015, they should start by reviewing their organic search performance for blogs, newsletters, YouTube videos and websites. Many companies invest heavily in paid SEO for their digital properties, but completely ignore the most powerful link to…
Photo Credit: hotelslive via Compfight cc By Kali BeanThe Hoffman Agency, Portland-Vancouver When you work in PR, sometimes you start to feel like that annoying friend. You know the one. She always wants something. She’s frustrated when you don’t return her messages. She only likes to talk about herself. And she gets angry when you’re…
By Erin Hartwig The Hoffman Agency, San Jose A PR pro’s toolkit is the equivalent of Mary Poppins’ bag: something for everything and everyone. Whether it’s finding a relevant influencer on Twitter, measuring the SEO ranking of a search term or simply trying to find a reporter’s email address, chances are there’s an app tool…
By Alaric NgThe Hoffman Agency, Hong Kong I remember having just returned from my six-month student exchange program in the United States to Singapore. Severely jetlagged and still adjusting back to the humid tropical climate from the bitter cold of the Midwest, I had only four days to unpack and pack before I was off…
Photo Credit: schnappischnap via Compfight cc By Jacqueline Velasco The Hoffman Agency, San Jose To those of us working in public relations, it’s no surprise why the PR profession always makes the list of top most stressful jobs every year. While those not in the industry do not understand why this is so — we…
