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Be seen AND believed: A new equation for tech influence

There was a time when influence in tech looked straightforward: secure headline coverage, put a charismatic CEO on stage, generate buzz, repeat. That model has not disappeared, but it is no longer enough. Today, attention is easier to win yet harder to keep. Brands can trend for a day and be forgotten by the next…

techfluence

When the World Feels Fractured, Leadership Gets Measured

Navigate global tensions at work with cultural intelligence. Learn how leaders can foster stability, manage conflict, and lead diverse teams to drive impact.

Emotional intelligence

Two Lanes, One Road. Here’s Why SEO and GEO Must Coexist

Learn how SEO and GEO work together to boost AI visibility and discover earned discovery strategies to build authority, improve rankings, and get found.

ChatGPT Domains

From ??? to !!!

PR Intern, Elliana Heller, reflects on overcoming uncertainty, learning about the B2B tech PR industry, and discovering the Hoffman Agency.

Hoffman Agency Internship

Welcome to PR; It’s Been Waiting for You

Amy Suh reflects on her personal growth, favorite memories and lessons learned as an intern at Hoffman.

Hoffman Internship

Designing for productive chaos in the age of AI

Delegate what machines should do vs what humans must do to harness AI’s chaotic energy, not erase it, using our Creative Codex system.

AI in the Workplace