By Giuseppina Chiaramonte The Hoffman Agency, San Jose When it comes to social media, LinkedIn is just different. It doesn’t have the glitz of Pinterest or the speed of Twitter. The content shared isn’t as diverse as Facebook or as absorbing as YouTube. So why use it? Why bother with a social network that has…
By Amy Temple The Hoffman Agency, London What is Thanksgiving? A simple enough question it would seem. Or so I thought until I was asked that question by my 5-year-old daughter, an American, yes, but also British (and Canadian for that matter). So how do you tell a child about why Americans celebrate Thanksgiving without…
Mishaps and Blunders from Around the World By Czarina Cabuyadao The Hoffman Agency Singapore My personal rule on any of my social media sites: do not post anything you will regret later. Ever since I registered for my first social network (Friendster, circa 2003), I’ve been quite strict with this rule. …
A Lesson in Branding from the Hoffman Agency This week’s submission comes from the Hoffman Agency, San Jose: Location: Off Route 1 in Warwick, RI The bright yellow billboard is enough to get your attention, but what causes pause is the character. The lizard (I guess it’s a gecko) has huge, bold eyes that look…
By Polly Yu The Hoffman Agency, Hong Kong Here at Hoffman, we believe in sharing a little bit of happiness and harmony in the business world, so we work pro bono on some initiatives that are committed to creating a strong, global business ecosystem. One example is our work with Hua Yuen Science and Technology…
How Fancy Hands Uses Storytelling to Create a Brand Image By Sara Staffaroni The Hoffman Agency, San Jose I’ve always been a strong believer in the importance of first impressions. Since technology has re-invented how we engage in society, it seems that someone’s initial opinion of you is no longer based on how you conduct…
