Marshawn Lynch’s Winning “Unfriendly” Media Strategy
…on their 1-yard line, resulting in an interception that lost them the game. Why pass when you can hand it off to a man with a Twitter hashtag of #beastmode?…
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This Week in PR: October 16, 2015
What is GameStop stopping this holiday season? How is Ad Block affecting the PR industry? Are you a hashtag pro? Check out the Hoffman team’s favorite PR blog posts and…
Looking for a PR Job? PR Internship and Account Coordinator Position Now Open
…and flag them to the team, research media contacts, compile media contact lists for pitching, and create reporter briefing sheets. Social media: Research for and draft content to submit to…
The Answer to Chaos in the PR Industry
…digital age where all customers’ actions lead to search engines, understanding the concept of organic search is essential. Hoffman’s SEO manager Christine introduced the basic functions of choosing keywords, page…
Media Lists: The Love-Hate Relationship
…search the keywords that are in line with your client’s messaging. Unfortunately, some website’s search functions aren’t that stellar. If that’s the case, harness the power of Google. Outside of…
This Week in PR: December 11, 2015
…first step toward diverting your press release train from Snoozeville. Thinking about starting a Twitter chat or hashtag for your brand? Take a lesson from Lane Bryant’s book and know…