…stories published in 2010, we found another reason for the spike. We tied the increase of its coverage numbers to a particular competitor movement: Google’s withdrawal from the mainland Chinese…
By: Michelle Favalora The Hoffman Agency, San Jose I have a love-hate relationship with the hit show “Scandal,” mainly because I love to hate the show. I just don’t always…
…by current tariff regulations and ongoing trade tensions. Gone are the days when businesses could afford to remain apolitical. In this environment, a brand’s actions — and even its silence…
…the market. Since we entered Mainland China in 1999, we’ve never stopped evolving. Today we have three offices across Beijing, Shanghai and Shenzhen, which we operate under a ‘One China’…
…strategy for media pitching, interesting story angles and maintain a network of media contacts; Organize media briefings, support media strategy counsel to spokespeople and manage media events. Content creation: Ensure…
…think the main benefit is that you learn and understand the theories and principles that define the communications process. Understanding the “why” and the “how” are becoming more critical as…
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