…generalists and tech-focused consultancies; the issue remains the same. I’ve never had a client give me a benchmark of current awareness, let alone a target for its growth. The main…
…vs. UPS vs. USPS” and adjust the SEO strategy accordingly. Depending on the domain authority of the websites on Page 1, the team may have had to select a different…
…that justice has been served to the officer found responsible for George Floyd’s death, though our hearts remain heavy with the loss of Floyd and countless other black Americans who…
…maintaining editorial calendars (ed cals) and media lists, and monitoring clients’ daily clippings. In addition, ACs will complete several advanced/developmental activities to put them squarely on the AE path. This…
…stories published in 2010, we found another reason for the spike. We tied the increase of its coverage numbers to a particular competitor movement: Google’s withdrawal from the mainland Chinese…
By: Michelle Favalora The Hoffman Agency, San Jose I have a love-hate relationship with the hit show “Scandal,” mainly because I love to hate the show. I just don’t always…
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