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Introductions, Please. New on the Job as MD in APAC.

…left Sydney, my hometown, almost 15 years ago. My first stop was Singapore where I started my communications career, and since then I have lived and worked in Hong Kong…

PR across continents

Why Companies Should Fill Their Rosters with Student Athletes (Especially in PR)

…So how is any of this related to PR? It’s why I feel right at home working in the PR industry. The skills I acquired during my many years as…

adversity, athletes, PR, racing

Learning is Experience

…it prepared me for the experience of learning and working from home. The entire Hoffman team has been incredibly welcoming and helpful. Despite being remote, I have enjoyed one-on-one’s, coffee…

portland tech pr intern

How to trick-or-treat on Instagram

…a social media platform not normally defined by much more than the #selfie. By clicking on specific images from Target’s main Instagram home page, users can “knock” on the doors…

Unconventional paths to PR: How did we all get here? (Part 2)

…in my hometown. Then the pandemic happened, and the world was turned upside down.  I’ve always had an interest in technology, and looking out for new tech that drives the…

tiffany chan

My Encounter with the Singapore Political Process

…welcoming destination for foreign investment and production. Today Singapore has a high-tech-driven economy; it has few homeless, a high rate of home ownership, little crime, and a constantly improving infrastructure….

Luxurious building in Singapore