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3 Campaigns That Nailed Storytelling for Animal Shelters

…each nonprofit needs to try to stand out to help raise funds to sustain itself and find the “forever home” for countless homeless pets. As a PR professional and animal…

This Week in PR: September 25, 2015

…to be panning out. What blogging faux pas have you been making? The Meltwater Blog identifies the five blogging mistakes that make your readers switch off. A quick refresher for…

This Week in PR

Forget Workplace Norms. Our Summer Weekends Started on Friday at 2 p.m.

…5 p.m. Upon getting home I would head straight to my home office, get on my email and work until 5 p.m. I simply can’t relax knowing that clients may…

Hoffman Agency-Office Norm

Hoffman APAC Blog

HOFFMAN APAC ANNIVERSARY BLOG Celebrating 20 Years in Asia Chicken Rice for the Soul When the Agency celebrated its 20th anniversary in Asia, we created a blog that captures the…

This Week in PR: November 20, 2015

What do fashion and social media have in common? What’s your PR resolution this year? Which contestant are you in the blogger relations “dating” game? Check out the Hoffman team’s…

This Week in PR

Earned Search

…can deep dive on applying earned search to a corporate blog here. Our Approach to Earned Search Audit: Where do we stand today? What’s working? What’s not working? Research: How does…