Celebrating 20 Years in Asia

Chicken Rice for the Soul

When the Agency celebrated its 20th anniversary in Asia, we created a blog that captures the stories – and a few sagas – behind the ride. If you’re interested in the foundation that underpins today’s success in the region, take a dive into the past.



Filter by Date

Hoffman Anniversary Cake

Twenty Birthday Cakes Later

December 2, 2016

A brief recap of The Hoffman Agency celebration of 20 years in Asia that took place in Singapore.

Singapore buildings

Reflections on My Time at Hoffman

October 31, 2016

William Gaultier shares his experience at The Hoffman Agency and all that it taught him to build his own public relations and marketing consultancy.

Ladies of Hoffman Singapore

My Nine-year Trek with Hoffman Singapore

October 26, 2016

Mayda Jutahkiti describes the office culture during her nine-year stint with The Hoffman Agency Singapore.

Hoffman in the office

A Ticket to Hong Kong with a Side of Waffles

October 18, 2016

Emily Yuan shares her experience working in The Hoffman Agency Hong Kong office as part of the PR agency’s Building Bridges program.


The CNBC Advertising Campaign in Asia

September 23, 2016

The Hoffman Agency ran an advertising campaign on CNBC Asia in 2003.

Map of Hoffman

Hoffman’s Singapore Office .1 Mile from Hawker Stand that Wins Michelin Star

September 8, 2016

So many back stories to our 20-year adventure in Asia. We’re thinking this hawker stand should be part of benefits package for our staff in Singapore.

Hoffman Agency Collage

How We Roll in Asia, The First 20 Years

August 26, 2016

The Hoffman Agency’s Asia operation in timeline form.

Six Ways to Open an Office Overseas News Headline

Inc. Magazine Features Agency’s International Expansion

August 11, 2016

The Hoffman Agency’s global expansion caught the attention of Inc. Magazine some years ago with back stories on the opening of Asian and European offices

Hong kong Baggage Handline System

The Tale of Two Tucson Boys in Asia

July 27, 2016

Jay Davis shares his long personal history with Lou Hoffman and his experience with The Hoffman Agency in Hong Kong.

Mark Plungy

Giving Credit Where Credit is Due

July 11, 2016

Former Hoffman Agency Vice President, Mark Plungy, gives credit where credit is due in Asia Pacific operation.