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Reflections on My Time at Hoffman

…Michelle Herman, who became APAC’s GM for a while, Paula, Ray, Jacob Rice, Bonnie — were genuinely interested in Asia, and Mo was their guiding post, their translator of cultures,…

Singapore buildings

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

…level of planning. Most — well, at least many — organizations work to build a coherent narrative and factor in the direction things will take post-announcement. They also anticipate the…

Photo of X logo atop a building.

Learning by Doing: My Hoffman Internship

…been amazing. I couldn’t have asked for a better place to start my post-grad career, and I’m even more excited to continue my career at Hoffman and keep working, learning,…

helen mcknight pr intern

Taking the PNW Trail to Hoffman

…best start to taking my career seriously. PR became my second nature, nurtured by inspiring peers and professors. But as senior year loomed, so did the anxiety about my post-grad…

woman wearing graduation robe standing by beautiful buildings

Making Sense of PR and Becoming a Teammate

…my professional growth. After four years of undergrad, several prior internships and a long job search post-grad, I’m thrilled to officially trade in my intern title for an AAE position….

PR internship at Hoffman

Senior Account Executive (대리)

…comms plans and campaign proposals Comfortable working with design teams to produce social content (e.g., quote cards and social posts) Attributes of the Protagonist (That’s You) Innovative thinker and compelling…