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The Road to Tech PR

…that I often spend too much time making pros and cons lists instead of trusting my instincts. I recently faced the next biggest decision in my life…the dreaded post-grad plans,…

Intern Samantha Wettstein dressed in graduation robe, posing by trees and sunset.

Putting the “Man” in Hoffman

…pristine condition when it came to my turn to read it at lunch time. A colleague took a picture of me doing just that and posted it on Facebook with…

Group photo at wedding

Reflections on My Time at Hoffman

…Michelle Herman, who became APAC’s GM for a while, Paula, Ray, Jacob Rice, Bonnie — were genuinely interested in Asia, and Mo was their guiding post, their translator of cultures,…

Singapore buildings

Mortal marketers should not take Twitter’s rebranding as a blueprint for anything

…level of planning. Most — well, at least many — organizations work to build a coherent narrative and factor in the direction things will take post-announcement. They also anticipate the…

Photo of X logo atop a building.

Learning by Doing: My Hoffman Internship

…been amazing. I couldn’t have asked for a better place to start my post-grad career, and I’m even more excited to continue my career at Hoffman and keep working, learning,…

helen mcknight pr intern

Taking the PNW Trail to Hoffman

…best start to taking my career seriously. PR became my second nature, nurtured by inspiring peers and professors. But as senior year loomed, so did the anxiety about my post-grad…

woman wearing graduation robe standing by beautiful buildings