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When Your Friends Aren’t Football Fans: A Lesson on Knowing Your Audience

…to mine. After winning a brutal championship game in my adult recreation football league, I posted this picture to Instagram to celebrate. Notice the first hashtag? When I got to…

How to Make Your Infographics Take Off in the New Year

…So make contact with new worlds in 2015! Do it with better infographics. Side note: If you’re interested in more information, PR Newswire also created a helpful post on infographics….

Marshawn Lynch’s Winning “Unfriendly” Media Strategy

…and a myriad of other entertaining deflections. Lynch’s media strategy has become so notorious that many mainstream publications, like the Wall Street Journal, Daily Mail, The Atlantic, The Washington Post,…

Lessons to help you land the PR job of your dreams

…is up to you. You can sign up for a ticket here. After the event, I’ll no doubt pen a follow-up post with some reflections on how it went.  …

A New Chapter

…the workforce amidst a pandemic isn’t a scenario I imagined while I was preparing for post-grad life. But it has brought about its own set of life lessons that are…

Hayley Hendrickson headshot

We Don’t Just Hear – We Listen: The Hoffman Agency Core Values, Part 6

…sometimes a client is ready to release a new product but doesn’t provide further actions. From the few details given, I know they expect pitch targets, angles, coverage, social posts…

Listen graphic